Ensure you use Assure and Insure right.

Assure, Ensure and Insure

Many people are not sure, if they should assure ensure insure other person. We are going to cover the difference between these three words today.


Assure originates from as + secure where as- is variant ad- meaning towards.

Used as verb

  1. To declare earnestly or positively to give confidence

“He assured her that everything would be alright.”

  1. To promise

“The airliner assured safe landing considering their recent history of landings.”

In short, assure is used to indicate confidence in actions or steps taken by the person. It is used to remove any doubts in people’s minds, involved in the activity.


Ensure originates from en + sure where en- is a prefix meaning to cause to

Used as verb

  1. To secure or guarantee

“The letter from BCCI ensured that guilty players would face stern action.”

In short, ensure is used in order to guarantee a particular action will be taken. It is used to promise an activity that eventually will result in desired result.


Insure is a variant of ensure

Used as Verb

  1. To guarantee against harm or loss

“Thank God! Your car is insured.”

In short, insure is used to guarantee that even in case of unexpected results harm or loss will be compensated by its equivalent trade.

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