The very basic definition of advertising is of promoting a group of items or any goods which will have an end result which will lead to selling of that good or services.
Advertising is done by a group or by an individual, they are called as advertisers. Many advertisers incorporate advertising into marketing. Among them (advertisers), brand managers are responsible for the marketing policy for a product, including its advertising. Relatively few have their own advertising departments, which vary in size. If manufacturer creates and places all the advertising directly, the department may be such like small agency.
There are various departments for advertising. For example, retailers’ advertisement departments may deal with store and window displays, exhibition, fashion shows, promotions, and public relations. The Advertising departments are useful grounds, giving experience in arrange of works.
The very Basic requirement that one must fulfill to become an advertiser is to pass 10+2 with minimum of 50% marks from H.S.C or any of its equivalent.
Other requirements that one must attain to become an Advertiser, are as follows:-
Graduation is mandatory under any UGC ranked and AICTE approved university in India.
MBA in marketing can give a competitive edge to the students in comparison to the students who are only graduates.
It is commonly said that advertising is nothing but a technique of promotion or promoting some good or service. So it’s not only possible for advertisers to promote it as they want.
These are basically done through some of the mediums. Here MEDIA becomes the best medium for promotion of goods and services. The advertising departments of media owners are responsible for selling space or air time to advertisers. This can be in both the ways. Direct or through agencies.
The research section provides information about readers or viewers. It helps advertisers to pin- point target groups.
The promotions section may have its own creative department, which works mainly in three areas. These three areas include projecting the medium to advertisers, to distributors and to retailers on behalf of advertisers.
Sales representatives are responsible for selling advertisement space or air time; this may include telephone selling, trying to get classified advertisements.
Media managers are responsible for ensuring that advertisements comply with the code of advertising practice. This may involve checking copy claims and possibly asking for changes to be made before accepting copy. Considerably more patience is required for doing this type of jobs.
Now days without advertising, business is impossible, and it becomes an important part for any company as well as for any goods and services to be sold.
In India there are huge job opportunities or job scopes for a good advertiser. This is because; the entire market depends upon marketing. In advertising, pre entry training is not essential but, it is very helpful. The larger agencies tend to run in-service training schemes, sometimes supplemented by external courses. The Institute of Practitioners in Advertising runs a phased program of training courses designed to cater for the training needs of executives employed at IPA member agencies at each stage of their career.
Some advertising agencies take several graduates each year.
Associated institutes for learning Advertising and Mass Media:
- CRAFT: Centre for Research in Art of Film and Television, Delhi.
- Advertising Club Care Centre, Chennai.
- Centre of Image Management, Noida.
- Empire institute of advertising and communication CSKM, New Delhi.
- Guru Jambheshwar University, Haryana.
- Indian Institute of Mass Communication, JNU, New Delhi.
- Mudra Institute of Communications, Shela, Ahmadabad.
- Narsee Monjee Institute of Management Studies, Vile Parle (west) Mumbai.
- Somaiya College of arts, Chow patty, Mumbai.
- Sophia College, Bhulabhai Desai Road, Mumbai.
The Marketing Manager secures annual salary of about INR 6 Lakhs. In the hierarchy there is the senior marketing manager who holds a better designation and a better pay scale as well which can reach up to approximately INR 10 to 12 Lakhs. Communication is a key factor in marketing, thus the marketing communication manager plays an important role in running the marketing process without any hindrances and can expect a salary of around INR 8 Lakhs. The senior copywriter also gets a salary of around INR 5 Lakhs.
(Data is approximate and should not be taken as benchmark at on any level. It only holds an approximate introduction for the novices.)
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